The Business of Being an Artist

Practical Marketing & Career Development for Artists

Instructor: Michele Stone

Length: 90 Minutes Monthly

Audience: Emerging to Mid-Career Artists

Single Session: $79

Complete Program (all 8 Sessions): $569 (save $63) - receive recordings of sessions you miss.

Participant Requirements

Because these workshops are hands-on and technology-based, participants are encouraged to bring a laptop or iPad to each session. This will allow them to follow along, implement strategies in real time, and leave each workshop with completed marketing and business-building tools.

Sessions:

October - Building Your Artist Foundation

Topics:

• Defining your artistic goals

• Hobby vs. professional artist

• Creating a simple 1-year and 5-year vision

• Identifying your ideal opportunities

Take Home: Artist Vision Worksheet

November - Artist Branding Without the Overwhelm

Topics:

• Artist statements

• Bios

• Headshots

• Consistent branding

• What makes you memorable

Take Home: Artist Bio Template

December - Canva for Artists

Topics:

• Creating social media graphics

• Event flyers

• Exhibition announcements

• Price sheets

• Business cards

Take Home: 3 Canva templates

January - Social Media Made Simple

Topics:

• Facebook

• Instagram

• Content ideas

• What to post when you don't know what to say

• Building consistency

Take Home: 30-Day Content Calendar

February - Meta Business Suite & Scheduling

Topics:

• Scheduling posts

• Reels

• Insights

• Saving time

• Understanding reach and engagement

Take Home: Weekly Marketing Workflow

March - Selling Your Artwork

Topics:

• Pricing artwork

• Commissions

• Consignment

• Art fairs

• Galleries

• Art brokers

Take Home: Pricing Formula Worksheet

April - Google Tools for Artists

Topics:

• Gmail organization

• Google Drive

• Google Docs

• Google Sheets

• Tracking inventory and contacts

Take Home: Artist Inventory Spreadsheet

May - YouTube & Video Marketing for Artists

Topics:

• Creating simple videos

• Recording on your phone

• Shorts, Reels, and YouTube

• Repurposing content

• Building authority

Take Home: Video Content Plan

Optional Bonus Session - Ask Michele Anything

A roundtable workshop where artists bring:

• Websites

• Social media

• Artist statements

• Pricing questions

• Marketing challenges

and receive live feedback.

Additional Participant Benefits

To support implementation and continued momentum between workshops, participants will be invited to join Michele Stone's existing Monday Creative Accountability Group from October through May. This weekly virtual gathering provides artists with an opportunity to set goals, share progress, celebrate wins, and stay focused on moving their creative and professional goals forward.

Participants will also be added to Michele's weekly artist newsletter, which includes marketing tips, exhibition opportunities, grant resources, artist interviews, professional development insights, creative inspiration, and practical tools designed to help artists increase their visibility and build sustainable creative careers.

In April and May, participants will have the opportunity to schedule a complimentary 30-minute Artist Strategy Session with Michele to review their progress, discuss goals, identify challenges, and develop a personalized action plan for continued growth.